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This project was a first personal project made all by myself, after I completed a UX/UI Program at U of T School of Continuing Studies. Since I have been using the Bike Share Toronto app for past 3 years, I could see some possibilities to make it better in terms of usability.
Research, Wireframing,
User testing, Prototyping
1.5 weeks
Adobe XD, Figma,
Artboard Studio
Through 1:1 user interviews and data analysis, key user's pain points while using the app were revealed: unexpected charges due to lack of information given, hassle to track 30-mins trip time to avoid overage fees, unable to find or track bike station inventory by place of the city, and lack of its own navigation system.
Redesigned Bike Share Toronto provides the users their route to the destination with time tracking and notification system so that they could fully enjoy riding the city, avoiding any unexpected overage charges.
Before chatting with people, I thoroughly examined the current app to understand what it lacks in and validate the purposes of the redesign.
I conducted 5 remote 1:1 interviews/usability tests on the current app to collect qualitative data with people who have already used the app before, and also people who have zero experience with it. Through these interviews, I was able to pinpoint major user's pain points while using the app.
Main Pain Points
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Unexpected charges due to lack of information given
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Hassle to track 30-mins trip time to avoid overage fees
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Unable to find or track bike station inventory by place of the city
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Hassle to go back and forth between different apps to navigate to a certain point
With user research data, I shaped the user persona I was designing for. Creating Jessica helped consolidate all the insights and findings. This was a very crucial step in the process to reduce time spent finding a rationale for specific design decisions.
In order to come up with design solutions for the defined problem, I first created the ideal user flow of how a user should go through the app. This process was crucial to understand what the product needs structurally.
I started sketching ideas initially to quickly visualize my user story functions, and then digitized the best ideas into wireframes.
After conducting 6 remote 1:1 moderated user testing, I then made some iterations on my V1 prototype to minimize the number of usability issues that the users had while using the app based on their feedback.
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Hard to connect nearby bike stations pinned on the map and those listed below.
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Unsure if nearby bike station options below are clickable.
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Nearby bike stations are consistently shown with bike icons.
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Right chevrons are added to more clearly tell the users nearby bike station options are clickable for them to choose.
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Description for each notification setting option is not clear to some users.
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Users would like to choose how early they get notified before their 30-mins trip time ends.
More specific descriptions are provided with two options to choose for 30-mins trip time reminder for the users.
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Destination more than 30 minutes away: if users search destination more than 30 minutes away, let them know by sort of pop up msg or just bold msg somewhere saying they should lock their bike at least once before getting to the destination.
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Implementing the gamification elements: let the users earn badges by completing a certain task such as riding 30km or burning 3000cal.
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Implementing the socializing elements: the users could browse riders in their area and go for a ride together and compete each other.
